VP of Marketing

  • Austin, TX, USA
  • Full-Time
  • On-Site

Job Description:

Year of Experience: 8-15 years

Scope of Role

  • Own the end-to-end marketing strategy across Torch's marketplace and new AI products
  • Lead and mentor a team of four marketers
  • Drive demand generation, customer acquisition and brand awareness
  • Own marketing KPIs, budget allocation and ROI
  • Partner closely with Sales, Product and Executive Leadership
  • Launch and scale multiple AI-powered products over the coming years

MUST HAVE SKILLS

  • Marketing leadership
  • Demand Generation
  • Growth Marketing
  • Digital Marketing
  • Performance Marketing
  • Acquisition
  • Brand Marketing
  • Content Marketing
  • B2B SaaS and/or Marketplace experience
  • Startup experience (Seed–Series D preferred)
  • Team leadership (3–10 marketers)
  • Strong analytics / KPI ownership
  • AI adoption within marketing
  • Multi-channel GTM (Paid, ABM, Partnerships, Events, Lifecycle, Content)
  • Austin, TX
  • Hybrid (4 days/week in Austin office)